Aligned to Achieve by Tracy Eiler

Author:Tracy Eiler [Austin Andrea]
Language: eng
Format: epub
ISBN: 9781119291756
Publisher: Wiley
Published: 2016-09-26T00:00:00+00:00

What Makes a Good CMO?

We think the best CMOs are triple threats who have the following:

Domain expertise, meaning they have a background in the product or service you're selling. For example, a software CMO has a technical background while a manufacturing CMO might have engineering or production experience.

Superior marketing creativity. The CMO is the visionary and sets the tone of the brand. Being outwardly creative is how to attract followers, both in the market and in sales.

Analytic skills and business acumen, meaning a CMO is a master of key marketing and sales analytics, can read a balance sheet, hold his or her own on a sales forecast call, and navigate the business politics inside a key customer. You also know how to draw insight from analysis and how to apply it.

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